Introducing Sphot V2

Today we're launching Sphot V2, the most significant update to the platform so far.

V2 is not just a UI refresh. It's a fundamentally different product philosophy. V1 was about automation: take footage, produce a reel, publish it. V2 adds a layer we've been building toward since day one: learning.

What's new in V2

Platform Intelligence

Every reel you publish now feeds a learning layer that tracks what makes your specific audience stop scrolling. Hook styles, posting windows, audio choices, caption length — all tuned automatically, per account, over time.

This is not generic "AI insights". The suggestions you see are grounded in your actual data. We only surface an insight when we have statistical confidence behind it.

Wizard V2

The strategy wizard is rebuilt from the ground up. Five paths, ten clip actions, and a new strategy panel that suggests the best narrative arc for your brief. The old wizard is retired.

Studio — multi-client workspaces

Agencies can now run up to 5 client accounts from a single Studio workspace. Each client is fully isolated: their own assets, reels, briefs, and analytics. No cross-contamination.

Client review portal

Generate a 72-hour review link for any reel. Your client reviews it on any device — no login, no app install. They approve or leave comments. The status updates in your workspace automatically.

What stayed the same

The 19-stage production pipeline that turns raw footage into finished 1080×1920 reels. The quality bar is unchanged. V2 makes it faster to get there and smarter once you do.

Pricing

Sphot is in beta: accounts are approved by hand and start with 3 free production runs. Paid plans, from ₹1,499/mo for Creator, open after the beta.

---

Thank you to everyone who helped test V2.

— Rahul